Crafting a Compelling Cover Letter: Your Key to Standing Out in Job Applications 

A person holding a pen is tracking writing across a piece of paper, with a laptop sat beside them.

While some recruiters will argue that cover letters are a thing of the past and that they don’t have time to read through cover letters, it is good practice to include it in the body of the email. Avoid creating a separate document and attaching it to the email with your CV – it might get overlooked this way. If you are keen on joining a particular workplace, adding a few sentences on what makes you a perfect candidate can make a difference. 

Here is NCBI’s short guide on how to write a compelling and engaging cover letter when applying for jobs. 

Understand the purpose of a cover letter: 

A cover letter is your opportunity to introduce yourself to the employer, express your interest in the position, and highlight the relevant skills and experiences that make you a strong candidate. It allows you to showcase your personality, enthusiasm, and unique qualifications. 

Research the company: 

Before writing your cover letter, take the time to research the company and the specific job you’re applying for. Understand their mission, values, and culture. This will help you tailor your cover letter to align with their needs and demonstrate your genuine interest in the organisation. 

Address the employer’s needs: 

Read the job description thoroughly and identify the key skills and qualifications the employer is seeking. Highlight these skills and explain how your background and experiences align with what they’re looking for. Emphasise how you can contribute to the company’s success. 

Showcase your abilities and achievements 

Focus on your abilities, strengths, and accomplishments. Remember that your disability has shaped your skills, problem-solving abilities, resilience, adaptability, and unique perspectives. If you are disclosing your disability at this stage, frame it as an asset, and illustrate how it can bring value to the workplace. 

Tell your story: 

If appropriate, maybe share a brief personal story that illustrates your passion for the field, your determination to overcome challenges, or your commitment to making a positive impact. This can help create an emotional connection with the reader and make your application memorable. 

Keep it concise and focused: 

A cover letter should typically be one page long and structured into three or four paragraphs. Be clear, concise, and avoid unnecessary jargon. Use bullet points or short paragraphs to make your letter easy to read and scan. 

Use a professional and positive tone:  

Write in a professional tone but let your personality shine through. Be enthusiastic and positive about the opportunity and express your eagerness to contribute to the company. Avoid focusing solely on your disability and instead concentrate on your skills, qualifications, and fit for the role. 

Proofread and edit:  

Ensure your cover letter is free from grammatical errors, typos, and other mistakes. Proofread it carefully or ask someone you trust to review it for you. A polished and error-free letter demonstrates your attention to detail and professionalism. 

Customise for each application:  

Tailor your cover letter for each job application. Highlight the specific skills and experiences that directly relate to the position and company you are applying to. Avoid using a generic template that doesn’t address the employer’s needs and requirements. 

End with a strong closing:  

Conclude your cover letter by reiterating your interest in the position and expressing your readiness for an interview. Thank the employer for considering your application and provide your contact information. 

Remember, a well-written and engaging cover letter can greatly enhance your job application by showcasing your unique qualifications, abilities, and enthusiasm. Use it as an opportunity to connect with the employer and make a compelling case for why you’re the best candidate for the role.